According to analysts, the financial impact on Toyota Motor Corp. from its global recall could total upwards of $5 billion.

Litigation costs and vehicle recalls coupled with increasing incentive campaigns and marketing efforts are proving quite costly for the automaker. Toyota is attempting to recover from the fallout of its highly publicized recall by launching an aggressive sales campaign in North America, which features a 0% interest five year loan offer. This is a bold move for a company that lost $4.86 billion last year.

Last year Toyota launched a massive vehicle recall of numerous car models with dangerous electrical problems. The company is trying to restore faith in the Toyota name.

According to CNW Market Research, which specializes in automotive research, 7 percent of consumers previously intending to buy a Toyota will not do so. Toyota is seeing a once promising North American audience rapidly shrink as consumers are moved by safety concerns.

If you have been injured in a car accident involving a defective Toyota vehicle, or if you believe your injury was caused by another party’s negligence, procuring an experienced Pennsylvania car accident lawyer is vitally important to your case.

For a realistic and professional assessment of your unique situation, please contact a Pennsylvania personal injury lawyer of Lowenthal & Abrams, P.C by calling 215-329-3511.

Two people were killed in an early morning car accident in Montgomery County, Pennsylvania Sunday.

According to the Limmerick Township Police Department, a car, traveling on Limerick Center Road shortly before 7:30 a.m., ran off the road and struck a utility pole. Both the driver and passenger were pronounced dead at the scene.

Police identified the driver as 21 year-old Ryan Menkins, of Royersford. The passenger was 22 year-old Pittsgrove-resident Shana Gayer.

While the cause of the crash is still unknown, preliminary police reports cite excessive speed as a factor.

If you or a loved one has been the victim of a Pennsylvania car accident, you may be entitled to compensation for emotional stress, physical pain, and financial hardships. For a realistic and professional assessment of your situation, please contact the Pennsylvania personal injury lawyers of Lowenthal & Abrams, P.C by calling 215-329-3511.

The mother of a University of Pittsburgh student killed in a 2007 car crash filed a wrongful death lawsuit against Toyota Motor Corp Monday.

Sandra Livingston, of Roosevelt, New York, filed the lawsuit after her daughter, 21 year-old Tyrene Livingston, was killed in an accident four days after seeking brake repairs for her 2007 Toyota Yaris. The lawsuit, filed in Los Angeles federal court, claims the fatal crash was caused by problems associated with sudden aceleration, problems which have been highly publicized.

Court documents say Livingston’s Yaris “crossed four lanes of the highway at a high rate of speed, went over a curb, crashed through a guardrail, went down an embankment, and into some trees, eventually resulting in [Tyrene's] death.”

Todd Walburg, one of the attorneys representing Sandra Livingston, said the accident had a profound impact on his client, “Her daughter was the love of her life… When she was killed, Sandra Livingston was devastated.”

If you or someone you know has been the victim of a Pennsylvania car accident, please contact the experienced Pennsylvania personal injury attorneys of Lowenthal & Abrams, P.C. by calling 215-329-3511.